portfolioOther bands may write ballads, AC/DC live for Rock’n’Roll.

intro

Sony Music has been on board since syze was founded in 2014 – and we are delighted to be their preferred partner and able to make an important contribution to the marketing of the artist portfolio.
We support Sony and its subsidiary labels in all areas: from the integrated marketing campaign for artists to image initiatives for specific genres or as a strategic partner in the brand management of the company. With more than 10,000 individual measures put into practice for more than 600 artists in the last nine years, we are one of the leading agencies for the marketing of album launches.

AC/DC PWR Up is just one of the many highlights.

challange

PWR Up is the sixteenth internationally released studio album by AC/DC. It was released November 13th, 2020 – shortly before the beginning of the corona pandemic. The particular challenge with this launch was to focus on one deadline, in close coordination with PR, media planning, TV, OOH and social media and thus maximize media pressure and reach during the campaign period.

insight

To reach more than just die-hard AC/DC fans, we wanted to design a campaign that appeals to the heart and soul of all rock ‘n’ roll fans. An inferno of red and black, pure unadulterated energy with contrast, fire and passion. This is PWR UP.

result

We are pleased to have contributed to bringing AC/DC’s posters to the streets. The most successful album of 2020 sold over 1.37 million copies worldwide and was awarded five gold and five platinum discs.